Search engine optimization (SEO) is a complex process that requires a strategic approach. However, many businesses in Brunei make common mistakes that can harm their SEO efforts. To help you avoid these mistakes and improve your SEO, here are 10 common SEO mistakes to avoid in Brunei:
1. Ignoring Local SEO
Local SEO is essential for businesses with a physical location, especially in a small country like Brunei. Failing to optimise your website for local search can limit your visibility to potential customers in your area.
2. Not Researching Keywords
Before creating content or optimising your website, it’s important to research relevant keywords that your target audience is using to find your products or services. Failing to do so can lead to content that is not optimised for search engines.
3. Duplicate content
Google penalises websites that have duplicate or similar content. This can happen when you have multiple pages on your website with similar content or when you copy content from other websites.
4. Not optimising meta tags
Title tags and meta descriptions are important elements of on-page SEO. Failing to optimise these tags can make it difficult for search engines to understand the content of your website.
5. Not optimising images
Large, high-resolution images can slow down your website and negatively impact your SEO. It is important to optimise images by compressing them and including alt tags that describe the images.
6. Not building backlinks
Backlinks are a crucial component of off-page SEO. Failing to build backlinks from relevant and high-quality websites can harm your search engine rankings.
7. Not using social media
Social media can play a significant role in your SEO efforts. Failing to use social media can limit your visibility and engagement with potential customers.
8. Not tracking and measuring performance
It’s important to track and measure the performance of your SEO efforts. Failing to do so can make it difficult to identify what is working and what needs to be improved.
9. Not having a mobile-friendly website
With the increasing use of mobile devices, it’s essential to have a mobile-friendly website. Failing to do so can negatively impact your SEO and make it difficult for mobile users to access your website.
10. Not keeping up with SEO best practices
SEO is an ever-evolving field and it is important to stay up-to-date with the latest best practices. Failing to do so can harm your SEO efforts and limit your visibility in search engine results.
As a SEO Service Company in Brunei, Activ8 BN Digital Solutions can help you avoid these common SEO mistakes and improve your online presence. Our team of experts will work with you to understand your business goals and tailor a strategy that will help you reach more customers and grow your business. Contact us at contact@activ8bn.com or WhatsApp +673 884 7828 to learn more about how we can help you.
