Email marketing is a digital marketing strategy of sending emails to their customers and would-be customers. Deciding whether it is effective or not depends on how well these emails turn one-time buyers into loyal and trusting customers that keep coming back due to high quality service and customer satisfaction.
With these emails, you connect with your customers by promoting your brand and increase your sales. You can do this with emails by selling your services or products, sharing some news relevant to what you can offer, and maybe even tell a story to compel them to choose your services.
If you’re in Brunei, assuming that everyone has the access to the latest and hottest social media apps would be your own blunder and investing in advertising in those social media platforms only would badly hurt your business since it doesn’t maximize the exposure you need. With email being the go-to means for communication not only for the younger generations, covering for those that do not subscribe to Facebook or Twitter and Instagram or whatnot. This wider reach will enable you to get your business’ name out wider and will boost your chances with gaining loyal customers.
You could also consider the fact the email gets word to your potential loyal customers more efficiently. While Facebook and Instagram ads are plentiful, the fact that they are only passed by the eyes of what could have been your next customer is bad for business. So, applying for a strategy in email marketing would be sure to get word to your new loyal customers, with being straight to the point on what you offer and how that reader could benefit from rendering your company’s products or services.
Lastly, emails will never go out of style with professionals. These are the people you’d want knowing about your company, since they are the ones likely with the ideas and capabilities to avail your products and services. When you realize that social media platforms have come and go in the last few decades, and that email is the original platform, then you know that this is the way to go!
Make sure that you stay ahead of your competitors, get in touch with our digital marketing experts at Activ8 BN Digital Solutions at contact@activ8bn.com or call us at +673 242 4102 to schedule a free 1-hour consult.
