Search Engine Optimisation (SEO) is a truly underrated and under-utilised marketing tool. If invested and implemented correctly, its potential can truly impact your business in the long run. Exceptional SEO writing can boost your brand recognition and even generate leads. Here are a few tips and techniques to keep in mind when you’re writing articles with SEO ranking in mind.
1. Use SEO-friendly titles and sub-headings
By doing some keyword research – whether using a keyword research tool or manually doing research on available articles related to your topics – you’ll have a better idea and grasp of targeted keywords. A small yet important detail that most writers often overlook is your target market. Have a think about particular country or region you are targeting, if any.
Keep your titles short, concise yet appealing enough to entice user clicks. Here’s an example: which blog title seems more interesting to you – ‘Whale Facts’ or ‘5 Interesting Facts On Whales’. Surely, you’ll feel more inclined to read the latter of the two even though both are essentially about the same topic. In order for your title to properly show on search engine results page, it should be 55 to 60 characters maximum.
Make sure you utilise sub-headings too! Sub-headings not only guide your readers through your blog. Sub-headings also hint Google of the relevant topics related to your blog, thus increasing your article’s relevancy and SEO.
2. Take advantage of link building
Making a new blog post? Remember to link existing blog posts to your new one wherever relevant and appropriate. This boosts your website’s SEO because it allows search engines to detect new pages in your website. It also keeps users to your website longer, thus reducing bounce rates. Internal links help guide interested consumers to read more about the topic in your website as well.
3. Avoid keyword stuffing
Keyword stuffing is the practice of unnecessarily putting the same keyword terms repeatedly in hopes to trick the search engine into ranking your website higher. While it may seem tempting, writers should totally avoid this. This would only increase your bounce rate exponentially as a result of very poor user experience to potential consumers/clients. You may even risk penalisation to your website thus removing any chances of ranking high on the search engine results page.
Instead, utilise keyword research tools such as SEMRush or Google keyword tool to know relevant related keyword searches to get a broader sense of what topics to write about. Your wordcount should be minimum of 300 words. However, while longer posts possibly keep readers to your blog longer, ultimately your content needs to be engaging and informational enough for readers to stay (increase in dwell time).
4. Add images or videos to accompany your text
Adding accompanied media such as photos or videos can improve consumer experience and keeps them engaged to your website. Again, this is important for SEO as it signals the Google algorithm that your website content is user-engaging, relevant, and important. Adding any kind of media to accompany your articles also gives chance for alt tags. Alt tag is a HMTL attribute applied to media.
5. Create a compelling CTA
You’ve applied all four steps, so what now? An SEO-friendly blog post will fall through if it doesn’t generate leads. What you need is compelling CTA (Call-to-Action). Its only purpose is to encourage potential customers to take action and thus convert to buyers or clients. Key to an effective CTA is to seamlessly lead your consumers to the next step — contacting you – by using action words such as ‘sign up, ‘call us’ or ‘get started’.
Enhance the visibility of your company online by utilising our powerful SEO service. Get a free 1-hour consultation from us at Activ8 BN Digital Solutions at contact@activ8bn.com or call us at +673 242-4102.
