Paying for your business to be advertised as a base of your actions as an owner is common knowledge. You simply cannot handle getting your name or brand out there on your own as it requires too much time that you could be spending on building your business with other factors such as the services or products you provide, your connections, etc.
That is why businesses especially here in Brunei need to plan their investments in marketing strategies well and ensure efficiency. In a booming economy with many startup companies and businesses, getting your name out there is staggeringly more difficult because of the competition. Unless you had your own mass of following before starting your business, huge amounts of time and effort can only be the solution to getting the attention your business deserves.
Traditional marketing involves the following: print, broadcast, direct mail, telephone, and outdoor. A lot of these you are very familiar with. You see them everywhere as billboards, newspaper ads, or even when you turn on your radio and hear a bunch of local businesses urging you to check them out. Generally, these kinds of marketing strategies cost more in terms of exposure to the audience you want it to get to.
The disadvantage of traditional marketing is that it relies highly on whether or not your audience is physically present to see your ad. The chances of this, while typically high, are relatively low when you compare it to digital marketing. Not only are you limiting the exposure you gain, but you are also limiting the amount of information you are disclosing to the supposed audience. They simply cannot interact with a physical ad and you are constricting the range of prices for the services you provide.
However, with digital marketing, not only do you get the most out of what you pay for your ads, but you also get the freedom you need to provide all the information they need.
Almost everyone is on the internet now. And digital marketing is a step in the right direction if you want to provide efficiency and quality to the exposure your business needs.
